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Susan
Prince ~ President
As President of Cadence Marketing, Susan founded the
firm in 2002 as the next logical step in a career that
started on Wall Street and a stop at ground zero of
the Internet boom. She has now come full circle to fulfill
her original dreams of being an entrepreneur.
Susan's goal for the company is first and foremost to
help her clients be as successful as possible. Her broad
experience with companies both large and small has given
her the insight, knowledge, and tools to guide clients
along the path to marketing success. She has helped
clients as diverse as large financial institutions,
boutique software developers, and nonprofits that are
going to save the world one child at a time. She not
only develops thoughtful strategies and plans, but also
coordinates a wide variety of marketing efforts including:
email campaigns, webinars, surveys, direct mail campaigns,
trade show and event planning and management.
Susan's previous experience includes serving as Vice
President of Marketing for InteliData Technologies,
where she marketed Internet banking software and technology
products to financial institutions. She also held senior
level sales and marketing positions at Prudential Home
Mortgage and Bankers Trust Company.
Susan earned her MBA from the Fuqua School of Business
at Duke University and her undergraduate degree in International
Relations & Economics from Tulane. Today she resides
in her hometown outside Washington, DC with her husband,
two children and Sandy, the dog. When she’s not at work
or watching her kids play soccer, you can usually find
her out on the golf course.
Ellen Morgan ~ Marketing
Assistant
Ellen has BFA in Graphic Design from Ohio University.
Her experience in graphic design, print publication
and marketing is diverse. She has worked in both commercial
and non-profit environments. Although much of her design
and production work has been for marketing communications
intended for print distribution, she has more recently
become involved in design and development of online
publications as well as working with social media platforms.
She is organized, motivated, detail oriented and creative.
At the moment Ellen oversees various marketing activities
for clients and basically acts as a second pair of eyes
on all marketing materials. Her previous experience
in writing, editing, design and production support for
a full range of print, direct mail and online communications
makes her a well rounded addition to the Cadence team.
Ellen has lived with her husband and two children in
Rockville for over twenty years. She always has a number
of creative projects in the works, from home improvement
to designing greeting cards. She is a voracious reader
and is currently starting a book club with friends.
Her daughter recently inspired her to begin practicing
yoga.
Eric
T. Rider ~ Creative Director
Whatever you are looking to do on the Internet, Eric
can make it happen. With extensive experience in website
design & development, Internet technologies and
graphic design, he has the knowledge you need to maximize
your company’s presence on the Internet. Since your
website is a crucial aspect to your overall marketing
endeavors, Eric can make sure it supports and complements
your other marketing activities. Most importantly, Eric
shares the commitment to providing the highest level
of service to Cadence Marketing clients as evidenced
by their many repeat customers.
Eric’s previous work experience includes print design
& website development for daily newspapers, national
magazine publications, and start-up internet companies.
He has extensive Internet experience designing and building
custom websites, database-driven web applications and
e-commerce systems for the internet.
Eric has a BS, with a concentration in Graphic Design
and Marketing with additional studies in Business Administration
and Studio Art, from Salisbury University. He enjoys
playing tennis, collecting antiques, home improvement
projects, and sharing time with friends and family.
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