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Business
and Marketing Strategy Development:
Strategic Consulting: Cadence Marketing offers a range
of consulting services that help small- to medium-sized
business owners figure out where they want to take their
companies and how they can make it happen. A typical
engagement includes the following:
- Setting
the Stage for Growth - You can’t move forward
unless you understand why you’re in business in the
first place. We bring the perspective and intellectual
discipline necessary to help you articulate why your
company matters. We lead a discovery process to determine:
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What problem do you solve?
Who has this problem?
Why would someone choose you over your competition?
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- Pick
a Destination - You want your company to
grow, but what does that mean exactly? Whether you
want to be the biggest, the best or to just stay in
business, we will ensure that your goals are be specific,
measurable and realistic.
- Creating
a Roadmap - We will strategize and brainstorm
for creative ways to help you reach your objectives:
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Evaluate
product strategy and revenue models
Use
proprietary tools to develop Positioning and Company
Messaging
Identify
Sales and Marketing initiatives to reach objectives
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- Business
Plan review and evaluation
- One-on-one
business mentoring and coaching
Strategy
in Action
All the positioning and planning in the world doesn’t
matter a lick if you don’t get out there and promote
your company. Cadence Marketing will translate your
vision and value into an image that reflects who you
are and communicates what you offer. We then take that
image and incorporate it into marketing campaigns that
strengthen customer relationships, generate leads and
help you close business.
Marketing Materials
We provide a full range of Branding, Creative Design
and Copywriting services including:
- Logo
Development
- Website
Design
- Corporate
Brochures and Collateral
- Tradeshow
Exhibits
Marketing
Programs
Is your marketing department stretched too thin?
Don’t have a marketing department? Cadence Marketing
offers a variety of packages designed to keep you out
in front. In front of your customers and in front of
your competition. We provide customer contact services
to reach your intended target(s) including the design,
implementation and management of the most effective
marketing tactics.
Website
Management
You’ve spent a lot of time and money launching your
website and it looks great. However, that’s just the
first step. To be truly effective, your website needs
to be dynamic reflection of what’s going on in your
company. Content must be refreshed on a regular basis
to ensure your site draws the traffic you’re looking
for. Cadence Marketing provides website management packages
designed with your budget and requirements in mind.
- Content
Management
- Search
Engine Optimization
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Hosting Packages and Domain Purchase/Renewal Services
- Monthly
Traffic Reports
Online
Development
- Content
Management Systems
- Interactive
Web Applications
- Online
Software Development
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Database Development & Integration
- Complete
Ecommerce/Shopping Solutions
- Online
Registration & Calendar Systems
- Company
Intranets
Internet
Marketing
Actively promote your website through strategic
placement of ads and online listings. We will research
the right keywords for your business as well as the
best placement opportunities to maximize your exposure.
- Google
Adwords campaigns
- Banner
Ads
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Directory Listings
Database
Marketing
When was the last time you marketed to your database?
Do you even have a database? Cadence Marketing can help
you develop an internal customer/prospect database,
then create a series of targeted communications to help
you stay in contact with your existing customers and
reach out to new ones.
- Database
development and list management (we’ll consolidate
and clean up your lists)
- List
Acquisition
- Email
Campaigns
- Direct
Mail Campaigns
- Webinars
Hosting and Management
- Surveys/Questionnaires
- Design,
Copywriting, Campaign Management and Reporting
Tradeshow
Marketing
The secret to a successful tradeshow is not how
great your booth looks (although that doesn’t hurt)
or even how much traffic you generate. The real objective
is converting those visitors into customers. The best
way to do that is through continued contact with prospects
– both before, during and after the show. Cadence Marketing
has developed a package of communications that will
help you get the most out of your next tradeshow.
- Pre-show
communication – let them know where you’ll be and
why they should stop by
- Show
materials and events – brochures, product literature,
show specials, presentations, event planning
- Post-show
follow-up – convert show leads into sales or at a
minimum keep those leads warm until a sales person
can follow up personally
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