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Business
and Marketing Strategy Development:
Strategic Consulting: Cadence Marketing offers a range
of consulting services that help small-to medium-sized
business owners figure out where they want to take their
companies and how they can make it happen. A typical
engagement includes the following:
- Setting
the Stage for Growth - You can’t move forward
unless you understand why you’re in business in the
first place. We bring the perspective and intellectual
discipline necessary to help you articulate why your
company matters. We lead a discovery process to determine:
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- What
problem do you solve?
- Who
has this problem?
- Why
would someone choose you over your competition
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- Pick
a Destination - You want your company to
grow, but what does that mean exactly? Whether you
want to be the biggest, the best or to just stay in
business, we will ensure that your goals will be specific,
measurable and realistic.
- Creating
a Roadmap - We will strategize and brainstorm
for creative ways to help you reach your objectives:
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- Evaluate
product strategy and revenue models
- Use
proprietary tools to develop positioning and
company messaging
- Identify
sales and marketing initiatives to reach objectives
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- Business
Plan Review and Evaluation
- One-On-One
Business Mentoring and Coaching
Strategy
in Action
All the positioning and planning in the world doesn’t
matter if you don’t get out there and promote your company.
Cadence Marketing will translate your vision and value
into an image that reflects who you are and communicates
what you offer. We then take that image and incorporate
it into marketing campaigns that strengthen customer
relationships, generate leads, and help you close sales.
Marketing Materials
We provide a full range of branding, creative design
and copywriting services including:
- Logo
Development
- Website
Design
- Corporate
Brochures and Collateral
- Trade
Show Exhibits
Marketing
Programs
Is your marketing department stretched too thin?
Don’t have a marketing department? Cadence Marketing
offers a variety of packages designed to keep you ahead
of your customers and competition. We provide customer
contact services to reach your intended target(s) including
the design, implementation, and management of the most
effective marketing tactics.
Website
Management
You’ve spent a lot of time and money launching your
website and it looks great. However, that’s just the
first step. To be truly effective, your website needs
to be a dynamic reflection of what’s going on in your
company. Content must be refreshed on a regular basis
to ensure your site draws the traffic you’re looking
for. Cadence Marketing provides website management packages
designed with your budget and requirements in mind.
- Content
Management
- Search
Engine Optimization
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Hosting Packages and Domain Purchase/Renewal Services
- Monthly
Traffic Reports
Online
Development
- Content
Management Systems
- Interactive
Web Applications
- Online
Software Development
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Database Development & Integration
- Complete
Ecommerce/Shopping Solutions
- Online
Registration & Calendar Systems
- Company
Intranets
Internet
Marketing
Actively promote your website through strategic
placement of ads and online listings. We will research
the right keywords for your business as well as the
best placement opportunities to maximize your exposure.
- Google
Adwords campaigns
- Banner
Ads
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Directory Listings
Database
Marketing
When was the last time you marketed to your database?
Do you even have a database? Cadence Marketing can help
you develop an internal customer/prospect database,
and then create a series of targeted communications
to help you stay in contact with your existing customers
and also reach out to new ones.
- Database
development and list management (We’ll consolidate
and clean up your lists.)
- List
Acquisition
- Email
Campaigns
- Direct
Mail Campaigns
- Webinars
Hosting and Management
- Surveys/Questionnaires
- Design,
Copywriting, Campaign Management and Reporting
Tradeshow
Marketing
The secret to a successful tradeshow is not how
great your booth looks (although that doesn’t hurt)
or even how much traffic you generate. The real objective
is converting those visitors into customers. The best
way to do that is through continued contact with prospects
– before, during, and after the show. Cadence Marketing
developed a package of communications that will help
you get the most out of your next trade show.
- Pre
show communication – let them know where you’ll be
and why they should stop by
- Show
materials and events – brochures, product literature,
show specials, presentations, event planning
- Post
show follow-up – convert show leads into sales or
at a minimum keep those leads warm until a sales person
can follow up personally
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